About Gul

The first piece I bought was a Suzani vest.

I wore it over a black t-shirt to a meeting in London and three people asked where it was from. I didn't have a good answer - the woman who had embroidered it was four states away, in a village I could barely pronounce, and there was no website, no name, no way for anyone else to find her work.

That gap is why Gul exists.

We work with artisan families across Kachchh and Rajasthan who make Ajrakh, Suzani, Bandhani, and block-print by hand, exactly as they have for generations. But we don't believe the only way to honour a 4,000-year-old craft is to keep it locked in tradition. So we design pieces that move with how people actually dress now: vests that pair with jeans, bags that go to work, skirts you can wear to dinner.

Heritage, reimagined. Made by name. Made to be worn, not stored.

Gul is also the community we're building around all of this buyers who want to know the maker, makers who want to be known, and a slow but stubborn belief that the most beautiful clothes in the world don't need to wait for a wedding.

Glad you're here.

— Shaivi