From Kutch, With Love

I started Gul because I couldn't stop thinking about a trip to Kutch.

It was just after the pandemic. I'd gone to the artisan villages there — partly out of curiosity, partly because I needed to go somewhere that felt real. What I found was extraordinary. Block printers working at dawn. Dyers with indigo-stained hands. Women doing Bandhani tie-work so fine it looked like it couldn't possibly be done by hand. It was.

And almost none of it was making its way into how modern women actually dressed.

That felt wrong to me. Not in a grand, mission-statement way — just quietly, persistently wrong. So I started Gul.

Made by hand, in small batches.

Our pieces come from artisan families and small workshops in Rajasthan and Gujarat — hand block-printed Ajrakh, Shibori, Suzani and Kantha embroidery, Bandhani, Gujarati mirror work. Techniques that take years to learn and hours, sometimes days, per piece.

Our Ajrakh is dyed the traditional way, with indigo and madder. Where a piece is naturally dyed, its product page tells you.

Because so much of the work is done by hand, no two pieces are identical. That's not a disclaimer — it's the point.

Close to the source.

We work directly with the artisans and workshops who make our pieces, so more of what you pay reaches the people behind the work.

Who this is for

If you love things made slowly. If you travel for textiles. If you've ever stood in a market somewhere and thought I need to know who made this — Gul is for you.

Welcome.

Love,
Gul